Industry: Online Marketing & Digital Publisher
About Company: The company is a Kansas-based digital publisher that has partnerships with leading advertising exchanges and networks that provide real-time content. It publishes sponsored, data-driven localized content focused on sports, finance, and real estate news curated from 27,000 unique sources.
Problem: As per Ovum research, the digital publishing revenue is expected to reach 74 billion in 2020. The company was looking for funding to support further business expansion, advertising platform development and establish digital footprint in the new industry.
Our Solution: The company selected Coral Capital as a financing partner for expansion. We are well positioned to help companies in such a high growth market. The Coral Capital team recognized the growth potential, understood the revenue model of the company and presented them a customized financing solution.
Since the company was in digital publishing, it was easy for Coral Capital to validate the transactions as compared to the manufacturing industry.
Result: By selling receivables, the company was able to execute growth plan for the next year. The cash flow also helped them hire new talent and expand the business into other industry segments.
